Worked with brands and institutions such as MEO Empresas · Samsung Portugal · Fundação Santander ·
B2B, B2C and health-related organizations
National and international projects
Contributed to 200% international growth in institutional clients
Enabled 300k+ hours of digital inclusion
Supported 500k digital care interactions
Using AI to work smarter, not louder
AI-powered content, ideation and campaign optimization
Interactive tools (quizzes, digital engagement formats) to increase adoption and client management
ChatGPT · Perplexity · Google AI · Meta Ads · Google Ads · Wordpress, Webflow, Shopify and WooCommerce · Adobe · Canva · CapCut · Midjourney · Hubspot · Zapier AI · Mailchimp
I work in marketing, but I don’t see it as a box.
I’ve worked across branding, digital marketing, content, events and product communication — in agencies, B2B/B2C environments and health-related projects.
What connects all of it is the same intention: to translate complexity into something people can actually understand, use and trust.
That usually means thinking before acting, getting involved in execution, working closely with teams (not just delivering ideas), and adjusting fast when reality proves you wrong.
In recent years, I’ve been involved in digital and remote care projects alongside partners such as MEO Empresas, Samsung Portugal and Fundação Santander — experiences that reinforced my belief that technology only matters when it serves people. I’m always open to good conversations about marketing, digital projects and purposeful technology.
Shopify, Magento and Woocommerce · Wordpress and Webflow · Facebook, Instagram, TikTok, LinkedIn, Pinterest, among others · Facebook Ads, Linkedin Ads and Google Ads · Google Tag Manager · Google Analytics and Data Studio · Mailchimp and E-goi · SEMRush · Google Analytics and Data Studio · ChatGPT Plus · Google AI Studio · Figma · Notion AI
Asana · Trello · Slack · Zoho CRM · Zapier AI
Hubspot AI · Podio · Mongo BD · Atlassian
Photoshop · Illustrator · Indesign · After Effects · Premiere · Canva · Final Cut Pro · Blender 3D · 3D Mask · Capcut · Animaker · DALL·E
Portuguese (Native)
English (Fluent)
Spanish (Fluent)
I don’t start with tools.
I start with context. I like to understand:
who this is really for
what problem we’re trying to solve
what is already too complicated
From there, I build things that are meant to work in the real world — not just look good in presentations. Lately, I’ve been using AI a lot, mostly as a thinking and execution partner: to structure ideas, test angles, generate variations and speed up repetitive processes. It doesn’t replace judgment — it gives me more space for it.
