#1 - Create a new brand identity that could be easily used, not only offline, but also digitally
#2 - Create a brand that conveyed credibility, luxury and tranquility
#3 - Transposition of the hotel's differentiated service to the new brand identity
The new identity of Flores Boutique Hotel presupposed a complete restructuring of the brand, including the logo itself. Thus, it was necessary to create a solid concept that respected the hotel's DNA. For this, the hidden garden that the hotel has, all the focus on nature that they wanted to convey and its own location - Rua das Flores, in Porto, served as inspiration. And this is why you can see in the new logo, 4 delicate leaves around the secret (the key), which together we create a kind of trunk lock.
For all these inspirations, it was necessary to find a connecting link that combined them: the surprise effect. At Flores Boutique Hotel & Spa, every door that opens, there is always something new that we don't expect to see, like secret gardens, old paintings, undiscovered passages, etc.
Thus, we developed a concept in the hotel's logo where not only the symbolism of nature is represented (with the leaves around it), but also the secrecy (key effect) that the entire hotel overflows.
For this project, all the colors symbology, fonts, and stationery items (eg business cards, pillows, keys to access the room, etc.) that are inherent to the branding were also developed.
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