#1 - Improve the UX (website), so that there are more strategic points of sale
#2 - Increase the number of emails in the database
#3 - Reach the international market, in order to expand the business
#4 - Integrate the online store with the physical store, namely, the number of stocks of each product
In an increasingly competitive online world, Loja Record needed to clearly focus on the user experience on the site, mainly because one of the main objectives was to increase sales. For this, it is necessary for the user to feel that he/she is on a reliable website, with a good interface, a clean design and in accordance with the brand's identity, with a strategy that not only allows him/her to find what he/she needs as quickly as possible, but also know that he/she can trust 100% on the brand for ordering something.
So, for the concretization of this project I focused on creation and implementation of all technical elements through Shopify platform, and all the others integrations such as filter plug-ins, website translation, blog, Sage integration for stock control, etc.
To support traffic generation, I also decided to create an email marketing strategy, namely with regard to welcome emails, order delivery, order, payment method, etc.
In social media platforms, I relied on a communication strategy where the brand's followers could see the new "utilities" that the new site allowed.
In just three months with the website operational, online sales have increased by 592% - a number that speaks for itself, but which is all the more special considering the challenging launch times during the COVID-19 pandemic. Brand awareness also increased significantly: in the same period, the number of followers on Facebook and Instagram increased by 42%.
