#1 - Rebrand OPORTO BUGGY so that it can be used not only digitally, but mainly that it has a representative element of the brand (icon)
#2 - Create a new identity that conveys the idea of the "radical", just like the sport itself
To achieve the aforementioned objectives, we decided to create a graphic element that conveyed all the components that make up the Oporto Buggy Adventure, namely, the sun, the mountain and the fact that they are located in Porto.
In addition, it was also necessary to define colors and fonts that were inherent to all media (online or offline), as well as the brand's emblematic stationary, such as transport, staff shirts, among others which can be seen below.
