Photographing jewelry is not as easy as it seems at first glance, especially when it comes to social media content.
Eugénio Campos challenged me to direct a photo shoot where he could completely transform a brand that until then was only recognized by the public between 40-50 years old. Thus, the idea was to bring the concept of jewelry to a more lifestyle aspect, which is more in line with what the young public is looking for.
Although the objective was to bring a youthful aspect to photography, the focus on jewelry itself was never left out.
