#1 - Brand recognition in their own digital dentistry training industry
#2 - Create a differentiated identity from the others in order to highlight the business itself (digital dental medicine)
First things first, to differentiate the brand with the target audience, it was necessary to make a market prospect and competitor analysis.
This brand aimed to reach out not only young people but also an older target with professional training in traditional dentistry, and because of that it was necessary to transport the whole idea from traditional to digital, and hence the small details of the brand's "pixels".
