#1 - Reinforce brand identity
#2 - Get emotional and create a connection with target audience
#3 - Express and communicate the entire process and importance of the company
#4 - Humanize the company
#5 - Convey confidence and influence the decision-making process of choosing the target audience and new professionals
With a view to monetization, as well as the need to obtain as many formats as possible for greater reach, I proposed to Roboplan that a video strategy be created with more specific objectives could coexist.
In other words, we would have 5 videos in a smaller format but then we would take the opportunity to manage one or several larger ones, depending on the communication need. This allows Roboplan to be able to monetize the investment and at the same time distribute different content on different platforms, in order to reach the target audience (be it new customers or new employees).
