Infini Fillers, Croquís, Juvelook & Lenisna, Dr. Grandel
Project type:
Branding · Event · Project Management
Newsletter - Invite
It was two super intense but really rewarding days at SPME | Portuguese Society of Aesthetic Medicine. This was a project that I had to manage from the realization of the stand itself, as well as the marketing actions carried out to draw attention to the stand. Through Delkpharma Lda and BSK Medical S.A., I had the pleasure of being part of this event with the brands Infini Premium Portugal, Cróquis Portugal and Juvelook & Lenisna Portugal, in a Summit that was not only prosperous for the business, but also inspiring.
At this event, of which I was the project manager, the main purpose was access to several leads in the area of aesthetic medicine in one place, in order to make our brands known.
Also in these days I launched the brands Juvelook & Lenisna in Portugal, two revolutionary PDLLA biostimulators on the market due to their differentiating molecule composition, allowing for various aesthetic procedures without unwanted skin nodules.
In implementing the strategic plan of the event, I took into account the following:
Realization of a stand which, more than being a "beautiful" stand, was functional and in a strategic way presents the advantages compared to the competition (e.g. before & after in the lateral roll ups)
Holding a symposium at the congress plan (in the morning) with an influential Spanish ambassador in the aesthetic area in order to raise brand awareness and brand differentiation in the market
Implementation of a "satellite" workshop (in the afternoon), where I rented a meeting room in a hotel - 5 mins walk from the congress, so that there were practical cases extra to the symposium that took place in the morning
Catchy marketing actions such as making personalized tote bags - with a catchy phrase - "Skip the filter, Feel the confidence with ________", where in the line it was possible to write the instagram or name of the clinic/doctor with a fabric pen
Still in the tote bag, I put a QR code that allowed a link to the website with access to all the information of each brand that BSK have, namely, catalogues, protocols, before & after, webinars, videos, etc.
Game app with strategic questions about products, such as, what is the difference between PDLLA and PLLA (PLLA is a competitor), what the doctor used in this before & after (shocking before & after images of our products to draw attention), and so on
Live product demonstration of how to use them
Samples, scientific articles, flyers, among others
Event coverage
Commercial and Marketing Team at SPME - 360º Summit Porto
Team Photo in our Stand at SPME - 360º Summit Porto
